Keeping Brands in Sight with TMN in the Season of Spending 

Ramadan isn’t just a time of spiritual reflection—it’s also a season when consumer engagement is at its peak. From shopping for new clothes to buying gifts and planning travels, everything seems to revolve around making this month as special as possible. For brands, staying visible and keeping their message at the forefront during this time is crucial. That’s where strategic advertising comes in. And what better way to connect with consumers than through TMN’s elevator screens, which provide a unique and highly effective touchpoint during moments of high activity? 

The Importance of Strategic Placement: Elevator Screens as a Key Touchpoint  

We all know the elevator ride—a brief yet unavoidable part of our daily routine. It’s during these few minutes that people become a captive audience, making it the perfect moment for brands to deliver their messages. According to a Bank Indonesia survey, more than 60% of people use elevators 5-6 times a day during the season of Ramadan, making it the perfect opportunity for advertisers to target consumers when they’re on the move. With Ramadan driving an increase in purchasing intent, TMN’s elevator screens become even more valuable, reaching an audience already primed to shop. 

TMN’s Role in Boosting Brand Visibility and Consumer Engagement  

During Ramadan 2024, well-known brands like Kopi Kenangan, Indodana, Grab, Simplus, Lazada, and Blibli utilized TMN’s screens to increase their visibility. 

                 Brands Dominate Ad Placements During Ramadan 

By placing their ads in high-traffic areas like elevators, they were able to capture consumer attention at key moments throughout the day, turning every elevator ride into a valuable branding opportunity. 

TMN’s elevator screens significantly boost ad visibility, driving strong recall and action, as reported by KANTAR: 

This strategic placement also drives strong consumer engagement and actions:  

The high-visibility of TMN’s elevator screens during Ramadan means that brands can strategically place ads in the path of target consumers just when they are most likely to engage. And it works—studies with Bank Indonesia show that ads placed on TMN’s screens during Ramadan consistently drove consumer engagement, like with the cash exchange service campaign, which resulted in high recall and action. 

Bank Indonesia’s Ramadan Campaign Ad on TMN Screens 

The Best Time for Consumer Engagement  

To effectively reach consumers during Ramadan, it’s also essential to understand the key moments when advertising can have the most impact. As TikTok’s Ramadan report highlights, there are key moments when consumer activity peaks: 

• Pre-Ramadan (1 month before): 60% of consumers seek inspiration and ideas. 

• Ramadan Peak (mid-Ramadan): 42% actively shop for celebrations and gifts. 

• Eid Shopping (last 2 weeks of Ramadan): One in three consumers starts shopping for Eid. 

• Post-Eid: Continued engagement through holiday planning and family gatherings. 

According to the 2024 Jakpat survey, it’s essential for brands to start advertising 2-3 weeks before the peak shopping period—around the second and third weeks of Ramadan. Early campaigns should focus on building awareness, while mid-Ramadan ads should aim to drive conversions. Shopping activity typically peaks twice a day, once before noon, and again late at night. These are the moments when your message has the greatest chance of resonating with consumers. 

With these insights in mind, brands can now tailor their ad strategies to align with consumer behavior. Here’s how TMN’s elevator screens can help brands capitalize on Ramadan’s peak moments: 

• High-frequency exposure: TMN’s elevator screens provide a chance to reach consumers at exactly the right time, when they’re most likely to act. 

• Timely and relevant messaging: Brands can deliver ads that resonate with consumers’ immediate needs and shopping behaviors, maximizing engagement. 

• Capturing critical shopping moments: During Ramadan’s busiest shopping periods, ads shown on TMN’s screens can have the greatest impact on driving purchasing decisions. 

“If brands want to stay visible during Ramadan, TMN’s elevator screens are the perfect spot—right time, right place, and maximum visibility” 

As Ramadan 2025 approaches, TMN continues to offer brands an unmatched opportunity to amplify their presence, ensuring their message is seen when consumers are most active. By leveraging TMN’s elevator screens, brands can ensure they are top of mind, boosting awareness, and driving purchases during this significant time of the year. Don’t let this chance slip by—advertise with TMN and reach consumers when they’re most engaged. Get in touch with us to make the most of your visibility and drive sales this Ramadan! 

Sources: 

“TikTok Ramadan 2025”, TikTok, 2025 

“Consumer Behavior of 2024 Ramadan & Eid – 2024 Jakpat Survey Report”, Jakpat, 2024