The SUCCESS Campaign in TMN: Creating Impact Beyond Visibility

Written by: Verri Astra

In a world where people are constantly scrolling, moving, and multitasking, catching their attention is no small feat. But at TMN, we believe attention isn’t something you chase, it’s something you earn, by being right where life happens.

That’s why TMN’s Indoor Screen Media goes beyond exposure. Every screen in every office or apartment is a chance to turn routine moments into real connections, a glance that informs, inspires, or sparks a smile. Whether it’s a morning elevator ride or a quick lobby stop, TMN helps brands stay present in moments that truly count.

And the proof? It’s right here.

From Bank Indonesia and DBS Bank to Promina, our partners have shown that the right message, shown in the right place, doesn’t just build awareness, it builds trust, action, and emotion. These campaigns remind us that great media isn’t about being everywhere. It’s about showing up meaningfully, and leaving a lasting impression that moves people.

Here’s how three brands made big impact through TMN’s Indoor Screen Network:

1. Bank Indonesia – “Yang Ganjil Bikin Ganjal” Raises Awareness & Vigilance

Bank Indonesia used TMN’s apartment screens to share a smart and simple message:

be alert, protect your data, and don’t get tricked by the “ganjil.”

Based on the Kadence International survey, every respondent (100%) recalled the ad, and the tagline “Yang Ganjil Bikin Ganjal” stood out as a true head-turner, both catchy and easy to remember.

The same report also revealed interesting insights about Bank Indonesia’s “Yang Ganjil Bikin Ganjal” campaign:

Recall of the audio and visual elements of the content

Additionally, 89% of audiences took action afterward, either by searching for more information or sharing it with others.

From this, we can see that Bank Indonesia’s “Yang Ganjil Bikin Ganjal” campaign proves how a short, simple message can go a long way—especially when delivered in the right environment.

2. DBS Bank – Building Trust as “Asia’s Safest Bank”

Ads Recall

(Campaign Period: July-August 2025)

The report also shows remarkable brand perception results: 87% of audiences considered DBS highly trustworthy, while 74% believed it to be the safest bank. This demonstrates how DBS has successfully positioned itself as a bank people feel confident relying on.

Not only did DBS succeed in strengthening its brand positioning, it also managed to translate trust into intention. This is reflected in the 58% of respondents who expressed interest in becoming DBS Bank customers.

With consistent visibility, DBS didn’t just show an ad, they reinforced what it means to be a partner people can rely on.

3. Promina – “Coba Ini Bisa Itu” Inspires Moms Everywhere

Promina brought energy and heart to TMN’s apartment screens, connecting with young moms through warmth, joy, and a jingle everyone remembers.

Based on the Kadence International survey, Promina “Coba Ini Bisa Itu” campaign get the highest ad recall across all campaigns with 95%!

Ads Recall

(Campaign Period: August 2025)

Ad Interest

In overall, how interesting is the Promina ad? (n: 283)

Ad Relevance

How suitable/relevant do you think the information provided

in the Promina ad is to your needs? (n: 283)

The campaign also achieved strong engagement results, recording an interest score of 4.21 and a relevance score of 4.17 on a 5-point scale. These numbers indicate that the message not only captured attention but also resonated well with the audience’s needs and context.

66% of moms said they’re eager to try Promina after seeing the ad.

Ad Impact

(Campaign Period: August 2025)

It’s proof that emotional storytelling, when shown in the right moment, can truly move hearts, and inspire action.

In a Nutshell

Every campaign tells a story. And through TMN, those stories meet people where life unfolds, in the elevator, the lobby, the places in between. Because when brands connect in those real, everyday spaces, they don’t just get noticed, they become part of people’s lives.

That’s the power of TMN: turning attention into emotion, and visibility into impact.